Video Ad Library: Wm. Wrigley Jr. Company - Eclipse - Kiss AdRespect Advertising Education Program


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Company: Wm. Wrigley Jr. Company
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Brand: Eclipse
Ad Title: Kiss
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: United States
Region: North America
Agency: BBDO Worldwide
Year: 2007
Target: Mainstream
Ad Spotter: Ronald Sproul

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Theme(s)

Same-Sex Affection

Stereotype Twist

Gay Tease

GLBT Inclusion

Theme Breakdown

AdRespect Score Explained

AdRespect Score:

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Jillian Baxter , Texas
Just another exploitation ad: Two attractive women flirting which focuses on the fantasies of heterosexual men.

Whatevs , Philadelphia, PA
I don't like that "then it gets interesting" happens only after she kisses the guy (i.e., the same-sex kiss is the weird part). Heart seems in the right place, but not great.

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