WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Unilever
    View Company Scorecard / Contact Company
Brand: Sunsilk
Ad Title: Pop that Poof!
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: North America
Agency: JWT
Year: 2006
Target: Mainstream
none

Theme(s)

Real LGBTQ+ Person

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

As a part of Sunsilk's U.S. debut, Unilever launched a media campaign called "Get Hairapy." This campaign includes commercials, voiced over by Mario Cantone (Anthony, "Sex and the City") and a website with 3 male "hairipists," who are here to save women from their hair problems.

This campaign obviously utilizes the whole female idea of a "gay best friend" who solves all the problems female friends can't. It's your gay best friend to the rescue in these Hairapy commercials!

In this particular ad, a blue poodle is whining in discomfort as his/her hair gets puffier and puffier, until finally the poodle explodes.

none

Be the first to comment on this ad!
none



Decorator
Company: Unilever
Brand: All (laundry detergent)
Country: United States
Region: North America
Year: 2003

AdRespect Score:


Always Proud (black masks)
Company: Unilever
Brand: AXE
Country: United States
Region: US National
Year: 2021



Always Proud (brown masks)
Company: Unilever
Brand: AXE
Country: United States
Region: US National
Year: 2021



Always Proud (trans)
Company: Unilever
Brand: AXE
Country: United States
Region: US National
Year: 2021



Find Your Magic - Super Bowl
Company: Unilever
Brand: AXE
Country: United States
Region: US National
Year: 2016

AdRespect Score:


Is it OK for Guys...
Company: Unilever
Brand: AXE
Country: United States
Region: US National
Year: 2017

AdRespect Score:


Smell Like a Woman
Company: Unilever
Brand: AXE
Country: Argentina
Region: Latin/South America
Year: 2008

AdRespect Score:


The Lift
Company: Unilever
Brand: AXE
Country: Turkey
Region: Asia
Year: 1998

AdRespect Score:


#RealMoms
Company: Unilever
Brand: Baby Dove
Country: United States
Region: US National
Year: 2017

AdRespect Score:


Taste of Belonging/Swad Apnepan Ka
Company: Unilever
Brand: Brooke Bond Red Label tea
Country: India
Region: Asia
Year: 2020

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments