As a part of Sunsilk's U.S. debut, Unilever launched a media campaign called "Get Hairapy." This campaign includes commercials, voiced over by Mario Cantone (Anthony, "Sex and the City") and a website with 3 male "hairipists," who are here to save women from their hair problems.
This campaign obviously utilizes the whole female idea of a "gay best friend" who solves all the problems female friends can't. It's your gay best friend to the rescue in these Hairapy commercials!
In this particular ad, a blue poodle is whining in discomfort as his/her hair gets puffier and puffier, until finally the poodle explodes.