WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Swiss Federal Office of Public Health (FOPH)
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Brand: LGBTQ health awareness
Ad Title: No Action Without Protection
Business Category: Health Organizations
Media Outlets: Television
Country: Switzerland
Region: Europe
Agency: Euro RSCG Worldwide
Year: 2006
Target: Gays
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Two women are shown fencing (a covert reference to sex together) while men are shown playing hockey and riding motorcycles -- all of them nude, and presumably "unprotected." At the end, the words "No Action Without Protection" appear, reminding viewers to use condoms during sex.

The ad is part of the Love Life. Stop Aids. campaign from the Swiss Federal Office of Public Health.

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