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Company: NBCUniversal
    View Company Scorecard / Contact Company
Brand: Let's Go to Prison
Ad Title: Let's Go to Prison (Trailer 2)
Business Category: Movies/Film/Video
Media Outlets: Television
Cinema
Country: United States
Region: North America
Agency: Universal Studios in-house
Year: 2006
Target: Mainstream
Company: NBCUniversal
    View Company Scorecard / Contact Company
Brand: Let's Go to Prison
Ad Title: Let's Go to Prison (Trailer 2)
Business Category: Movies/Film/Video
Media Outlets: Television
Cinema
Country: United States
Region: North America
Agency: Universal Studios in-house
Year: 2006
Target: Mainstream
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Theme(s)

Gay Tease

Homo-queasy

Miscellaneous Stereotype

Walking Fine Line/Mixed Reception

GLBT Punch Line

Homophobia/Transphobia

Problematic Language

Violence

Theme Breakdown

AdRespect Score: 
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"Let's Go to Prison," directed by Bob Odenkirk and produced by Universal Studios, uses slapstick humor associated with prison violence and rape to attract audiences. The movie stars Dax Shepard as John Lyshitski, Will Arnett as the victimized Nelson Biederman IV, and Chi McBride as the predatorial Barry. Released in November 2006, the movie received bad reviews and even more dismal box office turnouts.

In this movie trailer, various scenes are shown in which violent acts are made upon Arnett's character. In one prison shower scene, captions on the bottom of the screen say, "From the studio that brought you 'Brokeback Mountain'," as Arnett looks in fear at a naked McBride holding a rubber ducky. It's obvious that this movie relies on the laughter derived from the pain inflicted onto others, especially when referred to Arnett's victimization by Arnett and for that the ad receives a Negative rating.

The print ad itself is just a picture of soap on a tile floor--a reference to the well-known phrase, "Don't drop the soap."

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