"Let's Go to Prison," directed by Bob Odenkirk and produced by Universal Studios, uses slapstick humor associated with prison violence and rape to attract audiences. The movie stars Dax Shepard as John Lyshitski, Will Arnett as the victimized Nelson Biederman IV, and Chi McBride as the predatory Barry. Released in November 2006, the movie received bad reviews and even more dismal box office turnouts.
In this movie trailer, various scenes are shown in which Arnett's character is the victim of violent acts. In one scene, captions that say "Share the Laughter!" appear on screen while one man is villainously laughing and inflicting pain on a another prisonmate. There are other scenes in which Arnett's character is either in distress or actually crying.
It's obvious that this movie relies on the laughter derived from the pain inflicted onto others, especially when referred to Arnett's victimization by McBride. For that, the ad receives a Negative rating.
The print ad itself is just a picture of soap on a tile floor--a reference to the well-known phrase, "Don't drop the soap."