Three women get together at an apartment for what seems to be a ladies night in. Upon the entrance of each woman, they greet each other with "Hey!"
When all three women are sitting at the couch, one asks, "Where's Tracy?" One of the other women proceed to call out for Tracy and suddenly their gay guy friend with blonde hair, Tracy, jumps out of the bedroom and greets them all with a "Hey!" in a high-pitched voice.
This commercial portrays gay males as highly effeminate, a common stereotype.