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Company: Cadbury Schweppes
    View Company Scorecard / Contact Company
Brand: Trident Splash
Ad Title: Spalsh of Water
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: United States
Region: North America
Agency: unknown
Year: 2006
Target: Mainstream
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Theme(s)

Sissies

Theme Breakdown

AdRespect Score: 
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A man in a red speedo confidently walks up to a bus stop, passing by several different people -- One being a gay man with a small, toy dog. Everyone looks at him strangely until he takes out some Trident Splash and pops one in his mouth. As soon as he does, a giant wave of water unexpectedly splashes over everyone at the bus stop, leaving the man in the speedo the only one dressed correctly for the occasion.

Although this ad does not single out the gay man but it does incorporate the stereotype of gay male "femininity" by showing him clutching a small dog.

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