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Company: Viacom
    View Company Scorecard / Contact Company
Brand: MTV - Fight For Your Rights
Ad Title: Sharks
Business Category: Public Service Announcements
Media Outlets: Television
Country: United States
Region: North America
Agency: Radical Media
Year: 2003
Target: Mainstream
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A boat is anchored in shark infested water. A young man is about to jump off the boat into the water, when his friend stops him. "Hey!" he yells, "what about the..."

"Come on!" the would be jumper replies. "You always make me use a cage."

"And you know why."

"But let's do it without just this once," insists the jumper.

"No way. You're crazy."

"How long we been doing this together, now?"

"I don't know. One, maybe two years," replies the friend.

"Exactly. And have we ever been eaten by sharks?"

"No," he says begrudgingly

"Good. Let's go," he grabs his friend's hand and they both jump in the water. The screen fades to black and the words, "Stop making excuses. Always use protection" appear on the screen.

The picture of the ocean returns to the screen, but this time a large amount of blood can be seen in the water.

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