WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Mars Inc.
    View Company Scorecard / Contact Company
Brand: Celebrations
Ad Title: Undercover
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: BBDO Worldwide
Year: 2000
Target: Mainstream
none

Theme(s)

Dude Looks Like a Lady

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

A group of oppressively built men dressed as women are in a non-descript room, in what could be a support group setting. Throughout the commercial they are eating Mars Inc's Celebration assortment of candy.

"That looks practical and yet attractive," one man says to another of a picture in a magazine. Another looks into a mirror and tries to decide which purse matches his outfit best; a third man is helped zipping up his dress. "I look like my Mom," says the man with the purses.

"You see, you're paying for the label," the first man says to another in front of a rack of clothes.

"You're looking great mate. I mean, what can you say? You do look fierce, don't ya?" One man says to another, who is checking himself out in a mirror.

The man with the purses asks everyone which purse he should choose, causing an outburst of laughter.

A police man is seen through the window of the door, and when he enters the room everything stops. There is a pause and then the police man asks, "What are you celebrating?"

"Last day undercover," one of them replies. The screen cuts to a close up of the box of candy and an announcer says, "Any excuse for a celebration."

The group of undercover police men is now on the street. A man passing by whistles, prompting one of them to say "Men," contemptuously.

none

Be the first to comment on this ad!
none



Different Every Time
Company: Mars Inc.
Brand: Galaxy Promises
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Come Together / Dan Levy - Super Bowl
Company: Mars Inc.
Brand: M&M
Country: United States
Region: US National
Year: 2021

AdRespect Score:


Love what's on the inside
Company: Mars Inc.
Brand: M&M
Country: United States
Region: US Regional
Year: 2017



Men & Women
Company: Mars Inc.
Brand: M&M
Country: United States
Region: North America
Year: 1999, 2000

AdRespect Score:


Shrek 2
Company: Mars Inc.
Brand: M&M
Country: United States
Region: North America
Year: 2004

AdRespect Score:


The Breakup
Company: Mars Inc.
Brand: M&M
Country: Australia , United States
Region: Australia/New Zealand
Year: 2009

AdRespect Score:


Accountant
Company: Mars Inc.
Brand: Maltesers
Country: United Kingdom
Region: Europe
Year: 2018

AdRespect Score:


Naughty
Company: Mars Inc.
Brand: Maltesers
Country: United Kingdom
Region: Europe
Year: 2008

AdRespect Score:


Balloon Frau
Company: Mars Inc.
Brand: Rispinos/Uncle Ben's
Country: Germany
Region: Europe
Year: 2001

AdRespect Score:


#onerainbow
Company: Mars Inc.
Brand: Skittles
Country: United Kingdom
Region: Europe
Year: 2016

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments