Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Coca-Cola Light
Ad Title: Drinking and Driving
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Argentina
Region: Latin/South America
Agency: Baccetti
Year: 2003
Target: Mainstream
none

Theme(s)

Same-Sex Affection

Gay Vague

Theme Breakdown

AdRespect Score: 
none

A young man and woman are driving, when the man picks up a Coca-Cola Light and starts drinking it. The two exchange glances with each other and smile.

In another car, a woman reaches from the front passenger seat into the back, which puts her bottom close to the driver, her boyfriend. The boyfriend light heartedly toasts his girlfriend's rear end with Coca-Cola Light and the two hug.

A third car shows four friends hysterically laughing and drinking Coca-Cola Light. Another heterosexual couple drives in a convertible. The girlfriend hands a Coca-Cola Light to her boyfriend, admires him drinking it, and hugs him.

The convertable passes by a police car, with two male officers inside. The officer on the left leans into the officer on the right and lightly taps him on the nose. The officer on the left then places his head on his partner's shoulder. Although he does not stop the other, the officer on the right has a slightly annoyed look on his face.

A camera focuses on the billboard behind the cop car, which displays an ad for Coca-Cola Light. The ad campaign's slogan appears on the screen, which translates to "Have you felt the pleasure of feeling good?"

none

Be the first to comment on this ad!
none



Flaming Dance
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Poland
Region: Europe
Year: 2007

AdRespect Score:


The Morning
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Italy
Region: Europe
Year: 2007

AdRespect Score:


A Tip Of The Cap To You
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2008



America the Beautiful
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2014

AdRespect Score:


Coke Card
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


Grand Theft Coke
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2007

AdRespect Score:


Paula and Elton
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year:

AdRespect Score:


Reasons to Believe
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Netherlands , Norway , United Kingdom
Region: Europe
Year: 2013

AdRespect Score:


The Coca-Cola Company Proudly Supports the HRC
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country:
Region: North America
Year: 2004



Dance Club
Company: Coca-Cola Co.
Brand: Fanta
Country: Argentina
Region: Latin/South America
Year: 2002

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement