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Company: Cadbury Schweppes
    View Company Scorecard / Contact Company
Brand: Schweppes Tonic Water
Ad Title: The Blindman
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: Directorz
Year: 2003
Target: Mainstream
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Theme(s)

Male-Fantasy Lesbian

Theme Breakdown

AdRespect Score: 
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A series of three vignettes make up this three-and-a-half minutes commercial for Schweppes Tonic Water, all connected by a mystic blind man and his drink of choice.

The first begins with the Blindman sitting outside of a warehouse in what looks to be an oil refinery. A match is struck, lighting the face of a young man inside the warehouse, who says, "How long do I have to wait?"

"Wait," says a woman, blowing smoke out of her mouth at the same time. A shot of the Blindman outside shows that he struck the match that lit the young man's face, even though he is not in the room with him.

Inside we see a television with a jumpy picture before we see the woman approach the young man from behind. A shot of the young man taken from between the woman's legs establishes sexual tension.

"Wait," repeats the Blindman, who is still outside. The young man turns around and sees the woman, who puts her finger to her mouth and shushes him before revealing a whip in her hand. When she thrashes the whip, the Blindman's match goes out.

The Blindman says, "Exquisite," as he pops off the top to a Schweppes Tonic Water. There is a close up of the lip of the bottle as the carbonation pushes the liquid out of the bottle in what can only be compared to male climax.

A close up of the television depicts another old man driving a car. We are taken inside the picture as the next vignette begins.

Two men are seen driving the car in the desert with a bottle of Schweppes Tonic Water in the cup holder. The screen cuts to a close-up of a young blonde girl, presumably laying down in the back of the car. Flashes of a Native American near a fire appear on screen.

The Blindman is seen again, this time hitchhiking on the side of the road as the same car passes by him. As the Blindman says "Turn," the driver complies.

Shortly after, the car stops and the two men lift a limp body wrapped in a blanket out of the trunk. As they walk away from the car, it explodes. They lay the body on the ground and uncover the face of the same blonde girl as before - this time she appears to be unconscious.

The old man opens another bottle of tonic water, and the girl's eyes open. Again the screen flashes to the Native American by the fire, this time the blonde is there with him, putting paint on her cheeks. She walks away from the fire. Standing near the fire the Blindman is seen saying, "Brave," before laughing.

Another close up of the tonic water bottle appears on screen. The carbonated bubbles melt into a rain puddle, which is the beginning of the final vignette.

A woman arrives at a motel in the pouring rain. She walks by a ringing pay phone, with the Blindman leaning against it, to find her room. A close up of the Blindman's hand reveals a key to room 201, the same room that the woman enters.

Once inside the room, the woman takes off her rain drenched clothes and approaches the bed, where a person is sleeping. "Nobody knows," she says to the person, who wakes up and reveals herself to be a woman. All the while, the phone can be heard ringing.

The two woman begin to kiss as the camera shifts to show a man in the room. He sits against the wall, watches the women and pours himself a glass of Schweppes Tonic Water.

The screen returns to the Blindman, who is now inside the warehouse of the first vignette. He sits in front of the television. "I see said the Blindman," he says as pictures of the three vignettes flash across the screen. "I see," he says again and laughs, as the words "Don't deny your thirst" appear.

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