A group of guys is standing around a barbecue grill when their friend approaches with his girlfriend in tow. The couple are wearing matching red and white plaid shirts and holding hands when he greets his buddies: "Fellas, how's it going?"
His friends remain silent and looked stunned at the color-coordinated duo. The two drop hands and the boyfriend defensively asks "What?" as his friends show no emotion about his arrival.
Suddenly, a larger-than-life beer can falls from the sky and squashes him where he stands as his bewildered girlfriend looks on.
The voiceover concludes, "Men should act like men, and light beer should taste like beer. Milwaukee's Best Light."
The ad earns a Negative rating because it implies that a man sporting a similar color scheme as his girlfriend ought to be put out of his misery by a giant beer can.