Another one of the guys agrees, still chewing his food: "He's an amazing sinker."

The camera zooms to a man who is dabbing his pizza, apparently to absorb excess oil.

The shot then switches back to his friends as they observe what they deem to be absurd behavior.

After seeing the bewildered expressions on his friends' faces, the grease-conscious friend says "What?" Instantly, a giant beer can falls from the sky and squashes him where he sits. His friends are indifferent.

The voiceover, in hyper-deep voice, says, "Men should act like men and light beer should taste like beer."

The screen reads "Brewed For A Man's Taste." Old Milwaukee's most recent campaign calls attention to various behaviors they've deemed inappropriate for "real men." See this ad from the same campaign.

While this ad may seem to barely touch on homosexuality -- the ad is included for its approach to insufficient masculinity. It earns a Negative rating because it suggests that men shouldn't compromise their masculinity by removing excess oil from greasy pizza-- unless they are prepared to perish under a larger-than-life beer can.
" /> --->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: SABMiller
    View Company Scorecard / Contact Company
Brand: Milwaukee's Best Light
Ad Title: Pizza
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: Mother
Year: 2006
Target: Mainstream
Ad Spotter: Stephen Jefferson
none

Theme(s)

Insufficient Masculinity/Femininity

Violence

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Four men sit around the television watching baseball and eating pizza when one of them mumbles, "He struck another guy on the sinker, you remember?" He has a heavy southern drawl.

Another one of the guys agrees, still chewing his food: "He's an amazing sinker."

The camera zooms to a man who is dabbing his pizza, apparently to absorb excess oil.

The shot then switches back to his friends as they observe what they deem to be absurd behavior.

After seeing the bewildered expressions on his friends' faces, the grease-conscious friend says "What?" Instantly, a giant beer can falls from the sky and squashes him where he sits. His friends are indifferent.

The voiceover, in hyper-deep voice, says, "Men should act like men and light beer should taste like beer."

The screen reads "Brewed For A Man's Taste." Old Milwaukee's most recent campaign calls attention to various behaviors they've deemed inappropriate for "real men." See this ad from the same campaign.

While this ad may seem to barely touch on homosexuality -- the ad is included for its approach to insufficient masculinity. It earns a Negative rating because it suggests that men shouldn't compromise their masculinity by removing excess oil from greasy pizza-- unless they are prepared to perish under a larger-than-life beer can.

none

Be the first to comment on this ad!
none



Richard
Company: SABMiller
Brand: Dog in the Fog
Country: Poland
Region: Europe
Year: 2005

AdRespect Score:


Kiss
Company: SABMiller
Brand: Foster's
Country: United Kingdom
Region: Europe
Year: 2001

AdRespect Score:


A True Buddy
Company: SABMiller
Brand: Miller
Country: United States
Region: North America
Year: 1996



Barechest Men Calendar
Company: SABMiller
Brand: Miller
Country: United States
Region: North America, US Regional
Year: 1999

AdRespect Score:


Boxing Gloves
Company: SABMiller
Brand: Miller
Country: United States
Region: North America
Year: 1995



Celebrate Pride
Company: SABMiller
Brand: Miller
Country: United States
Region: North America
Year: 1995



Column
Company: SABMiller
Brand: Miller
Country: United States
Region: North America
Year: 1994



Good Call
Company: SABMiller
Brand: Miller
Country: United States
Region: North America
Year: 2005

AdRespect Score:


Immeasurable Fortune
Company: SABMiller
Brand: Miller
Country: United States
Region: North America
Year: 1995



Lighting the Way
Company: SABMiller
Brand: Miller
Country: United States
Region: North America
Year: 1995


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2020 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement