WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: A&E Networks
    View Company Scorecard / Contact Company
Brand: A&E
Ad Title: Married In America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: A&E in-house
Year: 2002
Target: Mainstream
Company: A&E Networks
    View Company Scorecard / Contact Company
Brand: A&E
Ad Title: Married In America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: A&E in-house
Year: 2002
Target: Mainstream
Company: A&E Networks
    View Company Scorecard / Contact Company
Brand: A&E
Ad Title: Married In America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: A&E in-house
Year: 2002
Target: Mainstream
Company: A&E Networks
    View Company Scorecard / Contact Company
Brand: A&E
Ad Title: Married In America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: A&E in-house
Year: 2002
Target: Mainstream
Company: A&E Networks
    View Company Scorecard / Contact Company
Brand: A&E
Ad Title: Married In America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: A&E in-house
Year: 2002
Target: Mainstream
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Theme(s)

Age Diversity

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
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The documentarian explains the premise of his new A&E documentary special: "This is going to be a serious study of nine couples over ten years. They come from all walks of life."

Meanwhile, shots of various heterosexual couples in wedding garb are shown among shots of a committed lesbian couple.

The voiceover continues, "Ready to engage in an age-old institution."

One half of the lesbian couple explains, "Kelly came into my life, and I was hoping she felt the same way."

The filmmaker adds, "We're going to follow through examining people's lives as they live them. We're going to see how things change, how things develop."

The ad earns a rating in the Equal range because it includes a lesbian couple alongside the profiled heterosexual couples.

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Company: A&E Networks
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Country: United States
Region: US National
Year: 2020

AdRespect Score:


Marriage Wars
Company: A&E Networks
Brand: Wedding Wars
Country: United States
Region: North America, US Regional
Year: 2007



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Company: A&E Networks
Brand: Wedding Wars
Country: United States
Region: North America, US Regional
Year: 2007


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