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AdRespect Ad Library Profile

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Company: Virgin Group
    View Company Scorecard / Contact Company
Brand: Virgin Mobile
Ad Title: Are You In The Best Hands?
Business Category: Telecommunications
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Y&R
Year: 2006
Target: Mainstream
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Theme(s)

Gay Tease

GLBT Punchline (laughing with)

Theme Breakdown

AdRespect Score: 
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A man walks into a public restroom and positions himself in front of a urinal. The bathroom attendant silently approaches him from behind, wraps his arms around the other man's waist, unzips his fly, then relieves him of the "burden" of holding his manhood himself.

After a few facial expressions communicate the nonchalance of the moment, a requisite "shake" represents the end of the experience. The man tips and exits. Text announces, "Get used to a better service."

Next, a large man enters the restroom and opts for the stall. The bathroom attendant reaches for a roll of toilet paper and follows his client. After a sound effect confirms his progress, the dial on the stall door switches from "Vacant" to "Engaged" as the attendant tends to his next duty.

The above-and-beyond attitude driving this bathroom attendant certainly threatens his heterosexual status. The ad earns an Equal rating because the bathroom-goers don't overreact to his behavior, and it is not played for sexual humor.

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Bobby , Miami, FL
That was great! At least Virgin Mobile realizes that you don't need to show women kissing each other to do a great gay commercial.

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Brand: Virgin Holidays
Country: United Kingdom
Region: Europe
Year: 2014



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Brand: Virgin Mobile
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Region: North America
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AdRespect Score:

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