The setting is an old-western town, and two cowboys sit on a porch with a cowgirl eating chips and salsa as they ogle a cowboy in the distance, seemingly estranged by his salsa preference.
One of them asks the others, "Who's that?" He answers, "That's the guy who gets his salsa from New York City." Stunned, one of the cowboys says, "New York City?"
The odd-cowboy-out is shown blow drying, curling, coloring, and styling his horse's mane with hairpins like a hairdresser.
The ad earns a Stereotypes rating because it plays on a "city cowboy" not being macho enough by acting in a stereotypically gay job -- a hairdresser -- which is a noticeably unacceptable behavior to the cowboy majority. In its favor, the city cowboy himself does not otherwise look or act feminine.