WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Sentry
    View Company Scorecard / Contact Company
Brand: LGBTQ health awareness
Ad Title: Hitchhikers
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: Sweden
Region: Europe
Agency: unknown
Year: 2005
Target: Gays
Ad Spotter: Sandy Ngo
none
paid advertisement
Help AdRespect in its mission with a tax-deductible donation!

A man is driving a 1970s American station wagon, seemingly cruising the road for hitchhikers to pick up. After rejecting the first thumb-waving candidate as perhaps too young or cute, he finds another hitchhiker he deems a more attractive option -- this one in denim with a full beard and larger. They drive off together. A shot of condom wrappers on the dashboard concludes the ad.

none

SaintCahier , Clergy, France
I think that the ad implies that the first man refrained from using a condom, while the second one accepted it. I had the impression that the message was "it is better to choose a partner that will use a condom, even if he is less attractive".

none



Bathroom Hook Up
Company: Deutschen AIDS-Hilfe e.V.
Brand: LGBTQ health awareness
Country: Germany
Region: Europe
Year: 2008

AdRespect Score:


Niemand Ist Egal
Company: Deutschen AIDS-Hilfe e.V.
Brand: LGBTQ health awareness
Country: Germany , United States
Region: Europe
Year: 2007



The Glam Reaper
Company: ACON (AIDS Council of New South Wales)
Brand: LGBTQ health awareness
Country: Australia
Region: Australia/New Zealand
Year: 1987

AdRespect Score:


The Glam Reaper 20th Anniversary
Company: ACON (AIDS Council of New South Wales)
Brand: LGBTQ health awareness
Country: Australia
Region: Australia/New Zealand
Year: 2007

AdRespect Score:


Kissing Doesn't Kill
Company: ACT UP (AIDS Coalition to Unleash Power)
Brand: LGBTQ health awareness
Country: United States
Region: North America, US Regional
Year: 1989, 1990, 1991



Sexuality
Company: ACT-UP Paris
Brand: LGBTQ health awareness
Country: France
Region: Europe
Year: 2002

AdRespect Score:


Ageing Isn't Always Easy
Company: AIDES-France
Brand: LGBTQ health awareness
Country: France
Region: Europe
Year: 2024



Fighting HIV for 40 Years
Company: AIDES-France
Brand: LGBTQ health awareness
Country: France
Region: Europe
Year: 2024

AdRespect Score:


Make Love, Not War (men)
Company: AIDES-France
Brand: LGBTQ health awareness
Country: France
Region: Europe
Year: 2016



Pilots
Company: AIDES-France
Brand: LGBTQ health awareness
Country: France
Region: Europe
Year: 2003

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments