WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Sentry
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Brand: LGBTQ health awareness
Ad Title: Two Men At The Pool
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: Sweden
Region: Europe
Agency: unknown
Year: 2005
Target: Gays
Ad Spotter: Sandy Ngo
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Two men clad in swim trunks are preparing to take a couple laps in an Olympic-sized swimming pool. They jump in one after the other and meet in the middle of the pool for an underwater rendezvous. The concluding shot is a close-up of the pool deck, with condoms nestled among towels and other swimming gear.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.