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Company: Energizer
    View Company Scorecard / Contact Company
Brand: Energizer Max
Ad Title: Drag Body Builder - Big Brother Audition
Business Category: Miscellaneous
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: unknown
Year: 2002
Target: Mainstream
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Theme(s)

GLBT Inclusion

Walking Fine Line/Mixed Reception

GLBT Punch Line

Theme Breakdown

AdRespect Score: 
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A bodybuilding man in drag flexes his muscles for the camera in what is meant to resemble a Big Brother audition tape. The fine print reveals that this isn't an authentic submission. The product appears on the screen.

The voiceover chimes in: "Want to see the best audition tapes? Just buy specially marked packs of Energizer Max. For details, check out the website."

The ad earns a "Stereotypes" rating because the producers produced a mock audition tape to add humor. It reinforces the idea that a transgender person is a one man circus act because it suggests no audition tape this outlandish could be real.

It's highly unlikely that a man that wants to be taken for a woman would present himself in this fashion.

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Miguel E. Apodaca , Seattle, WA
I do not believe this commericial was intented to mock trangendered persons or offend anyone. To me, the person in question is a female bodybuilder NOT a male bodybuilder in drag.

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