Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Energizer
    View Company Scorecard / Contact Company
Brand: Energizer Max
Ad Title: Drag Body Builder - Big Brother Audition
Business Category: Miscellaneous
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: unknown
Year: 2002
Target: Mainstream


GLBT Inclusion

Walking Fine Line/Mixed Reception

GLBT Punch Line

Theme Breakdown

AdRespect Score: 
Help AdRespect in its mission with a tax-deductible donation!

A bodybuilding man in drag flexes his muscles for the camera in what is meant to resemble a Big Brother audition tape. The fine print reveals that this isn't an authentic submission. The product appears on the screen.

The voiceover chimes in: "Want to see the best audition tapes? Just buy specially marked packs of Energizer Max. For details, check out the website."

The ad earns a "Stereotypes" rating because the producers produced a mock audition tape to add humor. It reinforces the idea that a transgender person is a one man circus act because it suggests no audition tape this outlandish could be real.

It's highly unlikely that a man that wants to be taken for a woman would present himself in this fashion.


Miguel E. Apodaca , Seattle, WA
I do not believe this commericial was intented to mock trangendered persons or offend anyone. To me, the person in question is a female bodybuilder NOT a male bodybuilder in drag.



Submit An Ad Test An Ad Rate An Ad Post Comments
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
Legal Statement and Terms of Use
Designed & Powered by Videotex

paid advertisement