His reaction to the discovery is not merely rejection. It is condemnation. The ad culminates with laughter, and the joke is hardly the scenario as much as it is the woman herself.
" /> --->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Federation of Migros Cooperatives
    View Company Scorecard / Contact Company
Brand: Blox
Ad Title: Blox Nuggets
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: Switzerland
Region: Europe
Agency: Y&R
Year: 2003
Target: Mainstream
none

Theme(s)

Trans Beauty

GLBT Inclusion

GLBT Punch Line

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Two male friends are eating at a cafeteria-style restaurant when an attractive woman sits alone at a nearby table. One of the men shyly waves at her and gets up from the table to go to the restroom, as the two exchange flirtatious glances. The woman follows him.

She approaches the urinal adjacent to the one he is using and begins to urinate. Stunned, the man looks at her in disbelief as he realizes her biological gender and flees the restroom. The man meets his friend outside and whips out a chocolate bar as he recounts the situation. The friend laughs hysterically.

The ad earns a "Negative" score of 50 because it demonstrates no sensitivity to the plight of transgendered people. It is unlikely a transsexual woman would be so bold as to use a urinal next to a man that is courting her.

His reaction to the discovery is not merely rejection. It is condemnation. The ad culminates with laughter, and the joke is hardly the scenario as much as it is the woman herself.

none

Be the first to comment on this ad!
none


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement