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Company: Viacom
    View Company Scorecard / Contact Company
Brand: AIDS/HIV Awareness
Ad Title: Anti-Aids Campaign - Soap Opera Spoof
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Brazil
Region: Latin/South America
Agency: Age.Comunicações
Year: 2004
Target: Mainstream
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Theme(s)

Age Diversity

Consciousness Raising

Racial Diversity

GLBT Punchline (laughing with)

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
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The opening shot is of a flame, and credits are transposed over it, setting the stage for a soap opera satire. The camera cuts to a family at a dinner table speaking passionately about the son's new romance. They are speaking Portuguese.

The Grandfather suggests that the pastel-clad son is gay. Eventually, the family calms down, but the daughter ultimately reveals herself to be gay instead.

Dramatic music ensues and the father is stunned and begins to choke on his food.

The tagline translates to "Fighting against AIDS."

The ad earns a rating of 80, because the father's exaggerated reaction to his daughter's confession is included ironically.

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Region: North America, US Regional
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