WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Government of Mexico
    View Company Scorecard / Contact Company
Brand: Boletazo
Ad Title: Park And Wait
Business Category: Miscellaneous
Media Outlets: Television
Country: Mexico
Region: Latin/South America
Agency: unknown
Year: 2004
Target: Mainstream
Company: Government of Mexico
    View Company Scorecard / Contact Company
Brand: Boletazo
Ad Title: Park And Wait
Business Category: Miscellaneous
Media Outlets: Television
Country: Mexico
Region: Latin/South America
Agency: unknown
Year: 2004
Target: Mainstream
Company: Government of Mexico
    View Company Scorecard / Contact Company
Brand: Boletazo
Ad Title: Park And Wait
Business Category: Miscellaneous
Media Outlets: Television
Country: Mexico
Region: Latin/South America
Agency: unknown
Year: 2004
Target: Mainstream
Company: Government of Mexico
    View Company Scorecard / Contact Company
Brand: Boletazo
Ad Title: Park And Wait
Business Category: Miscellaneous
Media Outlets: Television
Country: Mexico
Region: Latin/South America
Agency: unknown
Year: 2004
Target: Mainstream
Company: Government of Mexico
    View Company Scorecard / Contact Company
Brand: Boletazo
Ad Title: Park And Wait
Business Category: Miscellaneous
Media Outlets: Television
Country: Mexico
Region: Latin/South America
Agency: unknown
Year: 2004
Target: Mainstream
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Theme(s)

Dude Looks Like a Lady

Deceptive/Scary Trans

GLBTQ+ Punch Line

Homophobia/Transphobia

Sexual Predator/Practice

 Theme Breakdown

AdRespect Score: 
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A man is waiting at a bus stop and he is eventually harassed and groped by a group of three drag queens.

Next, various shots of debit and credit cards being swiped are shown, and then the word "Boletazo" appears, the name of a Mexican lottery show, which means "big ticket" when translated literally.

This ad earns a low score because it presents LGBT people as sexual predators.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.