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Company: Mars Inc.
    View Company Scorecard / Contact Company
Brand: Galaxy Promises
Ad Title: Different Every Time
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Grey Worldwide
Year: 2005
Target: Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

GLBT Inclusion

Straight Left Out

Theme Breakdown

AdRespect Score: 
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A woman suns herself on her terrace during a lovely day, while enjoying chocolates as a bell tolls nearby.

She begins to eye a man on a nearby, higher terrace, who smiles at her. Suddenly, he's joined by another man with his arms around him.

Realizing her mistake, that her neighbor is gay, she nods her head in disappointment as if thinking, "The good ones always are."

The ad earns an Equal rating for its inclusive and nonjudgmental reference to a male couple.

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Region: Europe
Year: 2018

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Region: Europe
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Brand: Rispinos/Uncle Ben's
Country: Germany
Region: Europe
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Brand: Skittles
Country: United Kingdom
Region: Europe
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Brand: Skittles
Country: United Kingdom
Region: Europe
Year: 2017

AdRespect Score:

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