The ad earns an "Equal" rating because no issue is made of this woman's gender-deviant status, and no lengths are taken to blatantly "out" her as a transexual.
" /> --->
Home - AdRespect Advertising Media Program
Adding image to dropdown list
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Medinfar
    View Company Scorecard / Contact Company
Brand: Trifene 200
Ad Title: Lost Car Keys
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: Portugal
Region: Europe
Agency: unknown
Year: 2005
Target: Mainstream
none

Theme(s)

GLBT Empowerment

Trans Beauty

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

A woman sets her purse atop a parked vehicle and appears to be fumbling for her keys. She eventually finds them, along with a pack of Trifene 200, a pain medicine. As the camera zooms closer to her, it becomes evident that the attractive woman is actually a transexual.

The voiceover narrates in Portuguese, and the tagline translates to: "There are things that only women understand."

The ad earns an "Equal" rating because no issue is made of this woman's gender-deviant status, and no lengths are taken to blatantly "out" her as a transexual.

none

Be the first to comment on this ad!
none


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2021 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement