A woman sets her purse atop a parked vehicle and appears to be fumbling for her keys. She eventually finds them, along with a pack of Trifene 200, a pain medicine. As the camera zooms closer to her, it becomes evident that the attractive woman is actually a transexual.

The voiceover narrates in Portuguese, and the tagline translates to: "There are things that only women understand."

The ad earns an "Equal" rating because no issue is made of this woman's gender-deviant status, and no lengths are taken to blatantly "out" her as a transexual.