People are dancing in a dark nightclub as drum and bass music characterizes the atmosphere. A blindfolded woman sporting heavy lip gloss approaches a man, but a blonde lesbian in a suit leads her away.
The lesbian lightly pushes the blindfolded woman against the wall and begins to tease her with her lips.
Just as the two are about to kiss while leaning against the wall, the blindfolded woman feels the texture of the wallpaper and begins to rub up against it, moaning.
The ad earns an "Equal" rating because it regards this affectionate encounter in the same manner as it would a heterosexual one. In fact, the idea that this is lesbian behavior is a formality because the operative point is based on the tactile sensation elicited by the wallpaper behind the women.