The blues beat of "Gangster of Love" plays as superstar actor Ben Affleck walks through a grocery store and a pretty woman flashes a huge smile at him. In his pocket, his hand clicks something.
In the dry cleaners, another beautiful woman at the counter flirts heavily. Holding a clicker/counting device, he clicks again -- each time a woman gives him fawning attention.
Then Affleck is sitting at a café by himself. His waitress is flirting with him, as are some of the female patrons, one sexually puts an asparagus stick into her mouth. He clicks the counter after each exchange.
When in a store trying on shoes, a woman sits up against him, doing the same. He discreetly clicks the device another time.
As he exits the store, the salesman hands Affleck his bag with an overly-enthusiastic smile. After considering whether or not his tally counts from a male, Affleck clicks the counter again.
A school bus filled with female soccer players drives by, and they're all looking seductively at the actor. He clicks in rapid succession as the bus passes to count them all.
Now it's the evening at a lounge and he's dressed up a bit. Once again, all the women in the bar notice him, giving flirtatious glances.
As he's leaving the lounge, he enters an elevator already occupied by a handsome young man dressed in a work uniform. Ben confidently looks at his clicker, noticing his grand total, 103. He feels pretty smug, until the man next to him pulls out a clicker of his own, trumping Ben's total with the much larger 2,372. Ben smiles awkwardly, and the elevator door closes.
This commercial earns an Equal rating because the admiration from the male retail clerk was accepted by Affleck the same as the women.