WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a FavoriteSave as a FavoriteSave as a Favorite

Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Mountain Dew
Ad Title: Sex Change
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: BBDO Worldwide
Year: 2005
Target: Mainstream
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Mountain Dew
Ad Title: Sex Change
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: BBDO Worldwide
Year: 2005
Target: Mainstream
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Mountain Dew
Ad Title: Sex Change
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: BBDO Worldwide
Year: 2005
Target: Mainstream
Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Mountain Dew
Ad Title: Sex Change
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: BBDO Worldwide
Year: 2005
Target: Mainstream
none

Theme(s)

GLBT Punchline (laughing with)

LGBTQ+ Inclusion

Dude Looks Like a Lady

Walking Fine Line/Mixed Reception

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Two men stand at a Mountain Dew vending machine. "Too bad she dumped you," one says to the other. As he grabs his soda, the other replies, "She didn't dump me, we're just taking a break."

As the recently-dumped man proceeds to remotely unlock his car, his friend dismissively says, "Right. That's good. I can't believe you locked this thing." They are surprised to find out that the car has morphed into an old Camaro on the first click. "Whoa!"

When he clicks the remote again, the car turns into a monster truck. On the next click, the car transforms into a miniature car seating an older man in a suit and a sultan's cap. Finally, the car morphs into a customized, low-riding pickup truck.

Satisfied with the vehicles latest incarnation, the friend approaches the truck, stepping into the clicker's line of fire and exclaims, "Sweet, let's roll!"

On the next click, the friend begins to transform into a woman, surprising both of the men. "Not cool," he says.

At first, the man appears mildly disgusted at his friend's transformation, but once his friend becomes a full-on Mountain Dew-wielding bombshell, he's pleased. "How 'bout a Dew?" she asks.

"Thank you," the man whispers to himself as he kisses his soda bottle.

The ad earns an "Equal" rating because, though the main character's initial reaction to his friend's transformation is one of shock, he is ultimately pleased with the final product, and he does not express reservations about how she came to be.

none

Be the first to comment on this ad!
none



Guy Watcher - Super Bowl
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005

AdRespect Score:


More Taste. More Fun. More Yum.
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2007



Number of Diet Pepsi Six Packs to Keep This Six Pack
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005



Bold Love
Company: PepsiCo
Brand: Doritos
Country: Mexico
Region: Latin/South America
Year: 2023

AdRespect Score:


Dorito Dick
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2016



Elevator/Lift
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2005



Enrique Iglesias
Company: PepsiCo
Brand: Doritos
Country: United States
Region: North America
Year: 2003, 2002

AdRespect Score:


Family Day
Company: PepsiCo
Brand: Doritos
Country: Israel
Region: Middle East
Year: 2021

AdRespect Score:


Fashionista Daddy
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2013

AdRespect Score:


Finger Cleaner
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2014

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments