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Company: Basic Rights Oregon
    View Company Scorecard / Contact Company
Brand: No on 9 Campaign-Oregon
Ad Title: And So it Begins
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Zimmerman & Markman
Year: 1992
Target: Mainstream
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This commercial enumerates the list of violent acts that resulted from the anti-gay climate in the state of Oregon in 1992. It shows newspaper articles of lesbian and gay deaths from a firebomb, a Catholic church desecrated with anti-gay, anti-Hispanic and anti-Jew graffiti, and how an official from the anti-gay group Oregon Citizen's Alliance beat up a woman.

Despite being pro-gay, the scary imagery puts the commercial into the Negative portrayals section by conveying the unfortunate impact of being gay. It is not a pretty picture.

The closing line is, "It all starts with discrimination and you can stop it. Vote No on 9, it's a danger to us all."

While the ad aims to motivate people to vote against anti-gay ballot measure 9, which would have specified that gays were "perverse" and "abnormal" in the state constitution, it did not specify the goals of the measure.

The group behind this commercial, Basic Rights Oregon, was able to create a number of commercials to fight the measure, which ultimately failed by a narrow margin.

During the heated environment in states that debated gay rights measures, reports of anti-gay violence increased dramatically.

Another effort from the OCA behind Measure 9 returned in 2000 to prohibit schools and community colleges from encouraging,
promoting or sanctioning homosexual and bisexual behavior.

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Erin , Portland, OR
If you were clueless enought to NOT know what Measure 9 was in 1992, you probably couldn't figure out how to turn on the TV to watch it...

Audrey Gilles , Brattlebero, VT
Our society is bombarded with so many violent images, I do not feel that this is the best way to approach and portray the continued hostility and discrimination towards the gay community.

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Company: Basic Rights Oregon
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2004

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Discrimination in Stone
Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

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Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

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Twins
Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

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Constitution
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:


Teacher
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:


Teacher - Barbara Culpepper
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 2000

AdRespect Score:


We Agree - Bipartisan
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:


Judge
Company: Basic Rights Oregon
Brand: Vote No on 36-Oregon Constitutional Amendment
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:


Love Is
Company: Basic Rights Oregon
Brand: Vote No on 36-Oregon Constitutional Amendment
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:

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