WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: ViacomCBS
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Brand: LOGO
Ad Title: Stephanie & Ethan
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Viacom in-house
Year: 2005
Target: Gays
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A slide show displays various images of two individual girls as they grow into women. Each girl's name is below her respective picture throughout the progression. Eventually, we learn Elizabeth is transgender, and she becomes Ethan. After the most recent shots of Stephanie and Ethan, a picture of the couple embracing each other in the present is shown. The slide show is set to music.

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