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Company: Online Partners
    View Company Scorecard / Contact Company
Brand: Gay.com
Ad Title: I Do
Business Category: Gay Businesses
Media Outlets: Poster/Outdoor
Country: United Kingdom
Region: Europe
Agency: Gay.com in-house
Year: 2005
Target: Mainstream
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Projected onto various recognizable British landmarks, this ad symbolizes progress for the GLBT community in Great Britain and worldwide.

Two clay-fashioned men in tuxedos stand together, happily poised to take vows. The text of the ad consists simply of "I do."

A new law permits "civil partnerships" among homosexual couples, which provide benefits similar to that of marriage.

Clearly, this ad is rated "Positive" because it represents a step in the right direction for the gay community.

In America, only a few states offer legal recognition for homosexual couples.

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