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Company: Maine Won't Discriminate
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Brand: Maine Won't Discriminate
Ad Title: Harassment
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: MacWilliams Cosgrove Smith & Robinson
Year: 2005
Target: Mainstream
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Theme(s)

Family Acceptance

Theme Breakdown

AdRespect Score: 
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A Maine resident, Dave Giampetruzzi, tells the story of his son, who faced discrimination in the workplace on account of being gay. He says, "My son left a job because of very overt harassment. He's gay. No person should lose a job simply because they're gay." Pictures of the family are shown.

"The law does provide the protection that everybody is entitled to, regardless of who they are." As pictures of the happy family are shown intermittently, Giampetruzzi continues, "A repeal vote means that we're going to go back, and the protection that currently exists will go away. That hurts. All we ask for our children is fairness, and that's why I'm voting 'no' on question 1."

The ad earns a positive rating because it attempts to personalize the story of discrimination in the workplace and aims to ensure that such discrimination remains illegal.

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No on One
Company: Maine Won't Discriminate
Brand: Maine Won't Discriminate
Country: United States
Region: North America, US Regional
Year: 1995

AdRespect Score:

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