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Company: Top Charoen Optical
    View Company Scorecard / Contact Company
Brand: Top Charoen Optical
Ad Title: Drag Queen/Kratoey
Business Category: Retail
Media Outlets: Television
Country: Thailand
Region: Asia
Agency: JWT
Year: 2004
Target: Mainstream
Ad Spotter: Leo
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Theme(s)

Deceptive/Scary Trans

Homophobia/Transphobia

Violence

Theme Breakdown

AdRespect Score: 
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The ongoing concept of this campaign is not being able to see well.

As a man washes his hands in a restroom, a transgender woman wearing a blonde wig in pigtails and tight, purple blouse tries to seduce him.

She asks, “ Excuse me, what time is it?” He replies, “I don’t have a watch.” So she offers, “Do you want a watch like this?” (It is not clear who cannot see, the transgender woman, or the man.)

Suddenly, he violently punches her in the face, knocking off her blonde wig.

The announcer says, “Buy glasses from Top Charoen, you will get a free watch from now until February 28, 2005.”

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