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Company: Toyota Motor Corp.
    View Company Scorecard / Contact Company
Brand: Toyota Corolla
Ad Title: Girlfriend
Business Category: Automotive
Media Outlets: Television
Country: Canada
Region: North America
Agency: Saatchi & Saatchi Advertising
Year: 2005
Target: Mainstream
Ad Spotter: Guy Bertrand
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Family Acceptance

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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A father and daughter are sitting on the front porch.

The father says to his daughter, "Your mother tells me you're in love." The daughter answers, "Yeah." He asks, "Is he like all the rest of em?" The daughter replies with a sigh, "No."

A sporty blue Corolla squeals up to the curb. Just on this information alone, the father announces, "I like him!" He gets up to go into the house.

The daughter opens the car door and looks in, a woman is waiting for her. They have a quick kiss and drive off. The campaign includes a variety of endings, all the rest with various types of males, a geek, a rocker, etc.

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Bobby , Miami
On what channels is this commercial running? LOGO TV? I've never seen it. Well, clearly, Japan has more balls than America and the so-called "American" automakers, who enjoy making their cars in Canada, China and Mexico while Nissan and Toyota love making them in America. They also seem more willing to approve more creative work than their American counterparts.

Darus , Milwaukee, WI
Good thinkin' Toyota!

Ed , Houston, TX
Everyone loves this because it is Toyota. Ford puts an ad in a gay publication and everyone calls for a boycoy of Ford. If Ford ran this commercial, they would run out of business.

Carolyn Reed , Dallas, TX
We just bought a Toyoto Avalon. We love the car but are very disappointed about this particular ad. I am sad to see that a more creative ad was not shown and that any car company would promote their product using this theme.

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Brand: Toyota Corolla
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Region: North America
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AdRespect Score:


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Company: Toyota Motor Corp.
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Region: US National
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Brand: Toyota Financial Services
Country: United States
Region: US National
Year: 2012



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Brand: Toyota Trucks
Country: United States
Region: North America
Year: 2004

AdRespect Score:


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Brand: Toyota Tundra
Country: United States
Region: North America
Year: 2001


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