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Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Charmin
Ad Title: Snap
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: North America
Agency: Publicis Groupe
Year: 2004
Target: Mainstream
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A football team is in its lineup in middle of a game, but the ball snap is delayed as one of the players fiddles behind another player's rear.

The announcer is talking, trying to sort out what the situation is, by saying, "Whatever he's doing, he sure seems to like it." (The towel hanging out of the back of the pants of the team member has been switched to toilet paper, and the other player is fondling the paper.)

This spot claims the "worst" spot of the bottom five from 2004, according to an annual roundup by Adweek.

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