In an effort to recall a movie-like Old West showdown, this commercial shows two cowboys -- one older, one younger -- slowly walking toward each other as members of the town watch nervously.
The two men stare each other down, with hands near their guns as they get closer. Suddenly the music changes from threatening to romantic and the two embrace for a dramatic kiss. (A mother then withdraws her son, who was watching with her.)
The narrator then says, "We are deadly sorry to have robbed you of your pleasures. Do let us have ours."
This clever ad appears to be educating the general population with a twist that asks to be treated equally.