The ad's story twist is harmless fun -- no judgment about sexuality is made during the ad, and leaves the final chapter open-ended.
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Company: Danier Leather
    View Company Scorecard / Contact Company
Brand: Danier Leather
Ad Title: Leather Jacket
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Canada
Region: North America
Agency: ZiG
Year: 2004
Target: Mainstream
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Theme(s)

Gay Tease

Theme Breakdown

AdRespect Score: 
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A man sits in the lobby of a hotel when an attractive woman in a tight, beige dress walks in and sits near him.

The man is excited and smiles at her. He walks up and during a seemingly sensual exchange between the two, he seductively leaves his hotel key on the table in front of her. She smiles, and seems to accept the arrangement.

After he leaves, the woman gets up to go but instead drops the key in front of a middle-aged man, who thinks the key is to her room.

He gets into the elevator to go to "her" room, but ironically steps in with the man who originally left the key.

The ad's story twist is harmless fun -- no judgment about sexuality is made during the ad, and leaves the final chapter open-ended.

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Sandra Castille , Crosby, TX
I love this ad!

Chuck , Atlanta, GA
Very clever!

Scott , Rockford, IL
Great commercial.

Dee Gold , Gaithersburg, MD
Loved the ad. Very clever.

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