WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: BMW/Bayerische Motoren Werke AG
    View Company Scorecard / Contact Company
Brand: Rover 200
Ad Title: Pearly Queens
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 1999
Target: Mainstream
Company: BMW/Bayerische Motoren Werke AG
    View Company Scorecard / Contact Company
Brand: Rover 200
Ad Title: Pearly Queens
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 1999
Target: Mainstream
Company: BMW/Bayerische Motoren Werke AG
    View Company Scorecard / Contact Company
Brand: Rover 200
Ad Title: Pearly Queens
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 1999
Target: Mainstream
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Theme(s)

Trans Beauty

Camp/Gay Drag

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
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To the tune of Petula Clark's "Downtown," a tiny Rover 200 pulls up to the front of a drag club, Madame JoJo's in London's Soho. Out pops a tall, transgendered woman and another woman, both wearing miniskirts and matching navel pearl jewelery.

They bounce past the tuxedoed doorman and into the club without a care.

"Pearly Queens" are Cockney cultural relics -- they wear faux-pearl encrusted outfits.

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Andrea James , Los Angeles, CA
Harmless like us, though some aren’t big fans of being called queens.

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Being Out Has Never Been So In
Company: BMW/Bayerische Motoren Werke AG
Brand: BMW
Country: United States
Region: North America, US Regional
Year: 2004



Freedom to Go Where You Want and Be Who You Are
Company: BMW/Bayerische Motoren Werke AG
Brand: BMW
Country: United States
Region: North America, US Regional
Year: 2004



Hard Top. Firm Bottom. It's so L.A.
Company: BMW/Bayerische Motoren Werke AG
Brand: BMW
Country: United States
Region: North America, US Regional
Year: 2007



It's About Respect.
Company: BMW/Bayerische Motoren Werke AG
Brand: BMW
Country: United States
Region: North America, US Regional
Year: 2004



Unexplainable
Company: BMW/Bayerische Motoren Werke AG
Brand: BMW
Country: United States
Region: US National
Year: 2019

AdRespect Score:


When the Top's Away, the Car Will Play
Company: BMW/Bayerische Motoren Werke AG
Brand: BMW
Country: United States
Region: North America, US Regional
Year: 2007



Defy Labels - Super Bowl
Company: BMW/Bayerische Motoren Werke AG
Brand: Mini Cooper
Country: United States
Region: US National
Year: 2016

AdRespect Score:


Space
Company: BMW/Bayerische Motoren Werke AG
Brand: Mini Cooper
Country: Canada
Region: North America
Year: 2003

AdRespect Score:

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