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Company: BMW/Bayerische Motoren Werke AG
    View Company Scorecard / Contact Company
Brand: Rover 200
Ad Title: Pearly Queens
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 1999
Target: Mainstream


Trans Beauty

Camp/Gay Drag

GLBT Inclusion

Theme Breakdown

AdRespect Score: 

To the tune of Petula Clark's "Downtown," a tiny Rover 200 pulls up to the front of a drag club, Madame JoJo's in London's Soho. Out pops a tall, transgendered woman and another woman, both wearing miniskirts and matching navel pearl jewelery.

They bounce past the tuxedoed doorman and into the club without a care.

"Pearly Queens" are Cockney cultural relics -- they wear faux-pearl encrusted outfits.


Andrea James , Los Angeles, CA
Harmless like us, though some aren’t big fans of being called queens.



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