Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Basic Rights Oregon
    View Company Scorecard / Contact Company
Brand: No on 9 Campaign-Oregon
Ad Title: Constitution
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Zimmerman & Markman
Year: 1992
Target: Mainstream
none
paid advertisement

With images of cutting out words from the Oregon state constitution using scissors, red markers and white out, a narrator says, "Look at what the religious extremists of the OCA (anti-gay Oregon Citizen's Alliance) want to do to our constitution. If their Measure 9 passes, we'd take away citizen's rights. No state's ever done that. We'd be forced to discriminate. Our constitution would contain embarrassing language we'd have to teach our youngest children. The OCA -- they call themselves the 'religious right' but really they're the 'religious wrong.' "

The tagline: "Vote No on 9. It's a danger to us all."

The group behind this commercial, Basic Rights Oregon, was able to create a number of commercials to fight the measure, which ultimately failed by a narrow margin.

Like commercials from other states in the political battle for protecting gay civil rights, this ad never mentions the words "gay or lesbian." It was a decision that proved controversial to some, who felt that the ads were too vague, while others felt that a broader approach was necessary to avoid turning off many voters.

Either way, during the heated environment in states that debated gay rights measures, reports of anti-gay violence increased dramatically.

none

Be the first to comment on this ad!
none



Surgery
Company: Basic Rights Oregon
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:


Discrimination in Stone
Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

AdRespect Score:


Protect My Children
Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

AdRespect Score:


Twins
Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

AdRespect Score:


And So it Begins
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:


Teacher
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:


Teacher - Barbara Culpepper
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 2000

AdRespect Score:


We Agree - Bipartisan
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:


Judge
Company: Basic Rights Oregon
Brand: Vote No on 36-Oregon Constitutional Amendment
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:


Love Is
Company: Basic Rights Oregon
Brand: Vote No on 36-Oregon Constitutional Amendment
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement