AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: L'Easy - L'Easy

Company: L'Easy
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Brand: L'Easy
Ad Title: Delivery-Stereo System
Business Category: Retail
Media Outlets: Television
Country: Denmark
Region: Europe
Agency: Kunde & Co.
Year: 2003
Target: Mainstream
Ad Spotter: Susanna Preuss

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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score Explained

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This is the third part in a series of L'Easy ads that focus in on this particular lesbian couple, where one of the women is attracted to the L'Easy delivery man.

Fredrick Bertz , Tarzana, CA
I had a difficult time with this ad.

It feels good that the lesbian couple is shown sleeping together, but one of them is dreaming about a man. I realize that the delivery of high end electronics is supposed to be what is turning her on, but I really do not get this from the one ad.

If the other ads showed her being turned on by different delivery people, some male and some female, I might be more ok with the ads, but I do not believe I would ever put myself in the "Love It" category.

Maria , Alberta, Canada
It's like the ad mocks me. It doesn't seem to get it, I will never be attracted to a male!

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