This ad joins together the popular animation character Shrek with the commonly used male Yellow Peanut M&M and Red Chocolate M&M characters.
The ad begins with Shrek, Donkey, and the M&Ms walking through the forest. The Red M&M is examining a small green M&M candy. The Yellow M&M, walking behind him, ironically exclaims: "Look at the size of those M&Ms!"
The Red M&M then says: "They're ogre sized, just like him!" pointing to Shrek.
The Yellow M&M responds: "That's a lot of chocolate. Must be under a magic spell."
"So what do we do?" asks the Red M&M.
Shrek then chimes in, with a devilish grin: "Well when it comes to breaking spells, usually somebody's gotta kiss
somebody." Looking back and forth between the two candy fellows.
With a dramatic sound, the camera pans back and forth between the two M&Ms, closing in on their panicked faces, as the music gets more intense and Shrek looks anxiously on.
Just as the Yellow M&M makes a kissing face, the Red M&M puts his hand up and exclaims: "That's not gonna happen," and walks away.
The announcer then cuts in: "Ogre-sized M&Ms: Get them while they're big!"
This ad can be seen as negative because of the disgusted reaction of the Red M&M at the thought of kissing his male friend.