--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Mars Inc.
    View Company Scorecard / Contact Company
Brand: M&M
Ad Title: Shrek 2
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: United States
Region: North America
Agency: BBDO Worldwide
Year: 2004
Target: Mainstream
Ad Spotter: Angie Cox
none

Theme(s)

Homo-queasy

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

This ad joins together the popular animation character Shrek with the commonly used male Yellow Peanut M&M and Red Chocolate M&M characters.

The ad begins with Shrek, Donkey, and the M&Ms walking through the forest. The Red M&M is examining a small green M&M candy. The Yellow M&M, walking behind him, ironically exclaims: "Look at the size of those M&Ms!"

The Red M&M then says: "They're ogre sized, just like him!" pointing to Shrek.

The Yellow M&M responds: "That's a lot of chocolate. Must be under a magic spell."

"So what do we do?" asks the Red M&M.
Shrek then chimes in, with a devilish grin: "Well when it comes to breaking spells, usually somebody's gotta kiss somebody." Looking back and forth between the two candy fellows.

With a dramatic sound, the camera pans back and forth between the two M&Ms, closing in on their panicked faces, as the music gets more intense and Shrek looks anxiously on.

Just as the Yellow M&M makes a kissing face, the Red M&M puts his hand up and exclaims: "That's not gonna happen," and walks away.

The announcer then cuts in: "Ogre-sized M&Ms: Get them while they're big!"

This ad can be seen as negative because of the disgusted reaction of the Red M&M at the thought of kissing his male friend.

none

Andrew Ogus , San Francisco
This ad is rather tasteless, unlike M&M's themselves.

Tom , Boston
I wouldn't want to kiss my cousin either.

Byron Roberts , Stockton, CA
This add would mostly target young people. They get enough subliminal anti-gay messages as it is, this is rather blatantly anti-gay.

Jay , Miami, FL
This commercial is only amusing because of a male M&M kissing a male ogre. It's not anti-gay. It's the fact that he is about to kiss an ugly ogre. Kids will not see past that to see some male-male kissing disgust.

Lindsey , Sacramento, CA
I only saw the storyboard stills, not the actual commerical. With that said, based on the images and CommercialCloset's description, this ad does not seem that offensive. The frown on the yellow M&M's face is disheartening, but other than that...

Really, when it comes down to it, what type of person would make this commercial? Likely someone who supported the LGBT community, who wanted to insert recognition, however anticlimatic it might be.

TJ , Brooklyn
There are some guys who are gay that I don't want to kiss either. In addition, Red (the M&M), is always cranky! It isn't anti-gay. Do you want to kiss all of your gay friends?

none



Undercover
Company: Mars Inc.
Brand: Celebrations
Country: United Kingdom
Region: Europe
Year: 2000

AdRespect Score:


Different Every Time
Company: Mars Inc.
Brand: Galaxy Promises
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Love what's on the inside
Company: Mars Inc.
Brand: M&M
Country: United States
Region: US Regional
Year: 2017



Men & Women
Company: Mars Inc.
Brand: M&M
Country: United States
Region: North America
Year: 1999, 2000

AdRespect Score:


The Breakup
Company: Mars Inc.
Brand: M&M
Country: Australia , United States
Region: Australia/New Zealand
Year: 2009

AdRespect Score:


Accountant
Company: Mars Inc.
Brand: Maltesers
Country: United Kingdom
Region: Europe
Year: 2018

AdRespect Score:


Naughty
Company: Mars Inc.
Brand: Maltesers
Country: United Kingdom
Region: Europe
Year: 2008

AdRespect Score:


Balloon Frau
Company: Mars Inc.
Brand: Rispinos/Uncle Ben's
Country: Germany
Region: Europe
Year: 2001

AdRespect Score:


#onerainbow
Company: Mars Inc.
Brand: Skittles
Country: United Kingdom
Region: Europe
Year: 2016

AdRespect Score:


Give the Rainbow. Taste the Rainbow.
Company: Mars Inc.
Brand: Skittles
Country: United Kingdom
Region: Europe
Year: 2017

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement