She further elaborates on the problematic seating chart as the camera moves into kitchen. A young man, their son, standing near the door listens to the conversation as he waits to enter the dining room.

Another man, probably his brother or a partner, walks into the frame and the two men exchange a knowing glance.

A narrator asks, "You know what's wrong with gay marriages?"

In the dining room, the blonde folds her hands and concedes. "Fine. Fine. Put them wherever you want to."

The narrator continues: "The same things that are wrong with straight ones."

The two men walk through the door as the narrator concludes, "Support same-sex marriages."
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Company: PFLAG/Parents, Families & Friends of Lesbians & Gays-Canada
    View Company Scorecard / Contact Company
Brand: Equal Marriage for Same-Sex Couples (Canada)
Ad Title: Parents
Business Category: National Politics
Media Outlets: Television
Country: Canada
Region: North America
Agency: ZiG
Year: 2003
Target: Mainstream
Ad Spotter: Sean McLennan
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Two middle-aged women are shown sitting together at a dining room table.

"I mean, no one in my family is even sitting together," says the dark-haired one as she looks over a legal pad. "You have my parents at table four and my sisters at table nine." She throws an angry glance toward her fiancé, the blonde sitting next to her.

She further elaborates on the problematic seating chart as the camera moves into kitchen. A young man, their son, standing near the door listens to the conversation as he waits to enter the dining room.

Another man, probably his brother or a partner, walks into the frame and the two men exchange a knowing glance.

A narrator asks, "You know what's wrong with gay marriages?"

In the dining room, the blonde folds her hands and concedes. "Fine. Fine. Put them wherever you want to."

The narrator continues: "The same things that are wrong with straight ones."

The two men walk through the door as the narrator concludes, "Support same-sex marriages."

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Michael , Brooklyn, NY
My interpretation of this ad is that the two mothers are planning their gay sons' wedding. They are arguing over the seating chart, just as they would if it were a straight marriage.

Paul , NYC
It's the classic mother-of-the-bride taking over the wedding festivities. However, the commercial closet's interpretation is also possible. The only family arrangement that is clear is that the blond young man belongs to the blond woman and the dark-haired, to the dark-haired woman (at least genetically). Leaving the legalistic who-is-marrying-whom relationship details ambiguous is grand and sends just the right message about the universality of marriage.

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