WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: PFLAG/Parents, Families & Friends of Lesbians & Gays-Canada
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Brand: Equal Marriage for Same-Sex Couples (Canada)
Ad Title: Bedroom Fight
Business Category: National Politics
Media Outlets: Television
Country: Canada
Region: North America
Agency: ZiG
Year: 2003
Target: Mainstream
Ad Spotter: Sean McLennan
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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With her brow furrowed, a blonde says, "It's not just tonight. It's every night we go out" and exhales loudly. She sits with her shoulders hunched and looks troubled.

She pauses, sets her head on her right arm, and looks down as she says, "If it were just tonight, it wouldn't bother me so much." Looking up again, she caustically says, "I catch you looking all the time."

The camera cuts to a shot of the same woman, who was only shown in a medium shot until now, sitting crossed-legged on a bed.

"Do you want to be with someone else?" she asks angrily.

The woman she is speaking to walks into the frame as a voiceover says, "You know what's wrong with gay marriages? The same things that are wrong with straight ones. Support same-sex marriage."

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Rebecca , Alabaster, AL
The message of this ad is exactly what I've been telling people for years! The good things in heterosexual marriages are just as good in same-sex marriages!

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