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Company: PFLAG/Parents, Families & Friends of Lesbians & Gays-Canada
    View Company Scorecard / Contact Company
Brand: Equal Marriage for Same-Sex Couples (Canada)
Ad Title: Blanket
Business Category: National Politics
Media Outlets: Television
Country: Canada
Region: North America
Agency: ZiG
Year: 2003
Target: Mainstream
Ad Spotter: Sean McLennan
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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In a dark room, a man wearing a T-shirt and boxer shorts sleeps on his side. He is sleeping without a blanket, although a fluffy comforter covers the other half of the bed.

He awakes, reaches up to grab the blanket, and pulls it over himself from head to toe, uncovering the man sleeping on the other side of the bed. The uncovered man lifts his head slightly, rolls onto his back, throws his arm across his forehead, and exhales loudly as a narrator says, "You know what's wrong with gay marriages? The same things that are wrong with straight ones. Support same-sex marriage."

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Robert , Montreal
I think this is a brilliant ad, but I fear it will be misinterpreted by those who are against gay marriage.

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