"Sure," he replies. "You look just like my third husband," the octogenarian says with a smile, looking up at him.

A series of women of all sizes and ages dance with him, discussing the advantages of the phone service.

Now dancing slowly with the bride, Stamos is interrupted when the groom asks, "Hey, can I cut in?" Stamos agrees, and grabs the groom, who is slightly surprised, as he clearly meant to dance with his bride. Stamos puts his head against the groom's and closes his eyes romantically.

This neutral handling is appreciated, as it could easily have been played for horror by either party -- Stamos or the groom. Instead, Stamos seems to enjoy himself.

However, according to some viewers, the ending with the groom was removed after the commercial began airing. (MCI has declined any comments about the ad, nor would it release it to Commercial Closet, claiming the spot had completed its run.)
" /> --->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: MCI
    View Company Scorecard / Contact Company
Brand: 10-10-987
Ad Title: Wedding
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: North America
Agency: Euro RSCG Worldwide
Year: 2004
Target: Mainstream
Ad Spotter: Grayson Thagard
none

Theme(s)

Age Diversity

Racial Diversity

Same-Sex Affection

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

At a wedding dance, John Stamos (the spokesman for long distance discount number 10-10-987, also TV star of "Full House") is tapped on the shoulder by a woman asking, "Can I cut in?" it turns out to be a significantly shorter grandma.

"Sure," he replies. "You look just like my third husband," the octogenarian says with a smile, looking up at him.

A series of women of all sizes and ages dance with him, discussing the advantages of the phone service.

Now dancing slowly with the bride, Stamos is interrupted when the groom asks, "Hey, can I cut in?" Stamos agrees, and grabs the groom, who is slightly surprised, as he clearly meant to dance with his bride. Stamos puts his head against the groom's and closes his eyes romantically.

This neutral handling is appreciated, as it could easily have been played for horror by either party -- Stamos or the groom. Instead, Stamos seems to enjoy himself.

However, according to some viewers, the ending with the groom was removed after the commercial began airing. (MCI has declined any comments about the ad, nor would it release it to Commercial Closet, claiming the spot had completed its run.)

none

Don , Galesburg, IL
Huh! It wasn't until I read this overview that I saw the groom being surprised---when I saw this ad on TV, it always struck me as the groom asking Stamos. Slightly absurd either way, but I suppose this one makes more sense than my way. :)

Michael Susi , New York, NY
My partner and I saw this ad on TNT every night for about a week before the ending was snipped. Now it runs without the slow dance at the end.

David Knodel , Pearland, TX
I saw this commercial air in the evenings for about a month on the USA network. They aired both versions about the same number of times (when I was watching).

Beth Avila , New Albany, OH
John Stamos is an AWESOME spokesman, and he made this ad FUN, not at all offensive. MCI should be glad to have someone of his talents representing them -- he comes across as warm, down to earth, and displays a marvelous tongue-in-cheek sense of humor. Add that to his stunning looks, and it is win/win all the way around -- especially for females in the viewing audience. Hope to see more of his ads in the future! We love you, John!

Beth Avila , New Albany, Ohio
John Stamos is an AWESOME spokesman, and he made this ad FUN, not at all offensive. MCI should be glad to have someone with his talents representing them--he comes across as warm, down to earth, and he displays a marvelous tongue-in-cheek sense of humor. Add that to his stunning looks, and it is win/win all the way around--especially for the females in the viewing audience. Hope to see more of his ads in the future! We love you, John!

none


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement