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Company: Procter & Gamble Co.
    View Company Scorecard / Contact Company
Brand: Daz
Ad Title: Scent of a Bloke - Episode 6
Business Category: Household Products
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Leo Burnett Co.
Year: 2004
Target: Mainstream
Ad Spotter: Oliver Broad
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Theme(s)

Same-Sex Affection

Gay Vague

GLBT Inclusion

Homo-queasy

Theme Breakdown

AdRespect Score: 
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This ad is part of a campaign that is a parody of soap operas. Set in the fictitious town of Cleaner Close, episode 6 has a "mysterious stranger from Vince's past reappears but that's not all he's got to worry about..."

A sultry middle-aged woman in a tight fitting black outfit and an zebra print trench coat walks into an auto body shop and says, "Still got an eye for body work, then, Vince?"

The mechanic turns away with melodrama as he says, "Pandora. Slumming it are we?"

Pouty, she reaches into his mechanic's outfit, unzips it, and says, "Aww, I've always had a thing about the hot, musky, grmiy smell of..." then, catching a whiff of his undershirt, "lemons?"

Rolling out from under a car appears another man, younger and handsome, holding a box of the Daz laundry soap.

"Vince! You always used to be so ..."

"Yeah, well I do his washing now," says the younger man to her, with a smirk as he puts his arm around Vince.

The narrator says, "Citrus Blast is out again, but will Vince be coming out too?" Vince's glance slowly turns to look at the hand of the other man around him.

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