Two women stand at the bar, one fixing her lipstick. The other says, "I love your lip gloss." The first one replies, "Thanks, want to try it?"
The two make out in a passionate, full on, open mouth kiss. It lasts a while as three guys watch with their jaws agape. Then, as quickly as it starts, it's over and the women return dispassionately to their business. The announcer says, "Less limits is more fun. Less of what you don't want, more of what you want. Less is more."
Fully living up to the straight male fantasy, the two women then turn and look devilishly at one the men. The closing shot has the two women embracing one of the men with a simultanous kiss on each cheek, as he wears a big smile.
The ad debuted during the Super Bowl.