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Company: Interbrew SA
    View Company Scorecard / Contact Company
Brand: Labatt Blue
Ad Title: Kiss and Make-Up
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Canada
Region: North America
Agency: Grip Limited
Year: 2004
Target: Mainstream
Ad Spotter: Jody McDonnell
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Theme(s)

Same-Sex Affection

Male-Fantasy Lesbian

Theme Breakdown

AdRespect Score: 
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Two women stand at the bar, one fixing her lipstick. The other says, "I love your lip gloss." The first one replies, "Thanks, want to try it?"

The two make out in a passionate, full on, open mouth kiss. It lasts a while as three guys watch with their jaws agape. Then, as quickly as it starts, it's over and the women return dispassionately to their business. The announcer says, "Less limits is more fun. Less of what you don't want, more of what you want. Less is more."

Fully living up to the straight male fantasy, the two women then turn and look devilishly at one the men. The closing shot has the two women embracing one of the men with a simultanous kiss on each cheek, as he wears a big smile.

The ad debuted during the Super Bowl.

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Dancing
Company: Interbrew SA
Brand: Labatt Blue
Country: United States
Region: North America
Year: 2005

AdRespect Score:


Proud Corporate Sponsor
Company: Interbrew SA
Brand: Labatt Blue
Country: Canada
Region: North America
Year: 1997



Church Street
Company: Interbrew SA
Brand: Labatt Ice
Country: Canada
Region: North America
Year: 1997


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