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Company: Hyundai Kia Automotive Group
    View Company Scorecard / Contact Company
Brand: Kia
Ad Title: Freak of Nature
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: North America
Agency: Goldberg Moser O'Neill
Year: 1999
Target: Mainstream
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Theme(s)

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
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South Korean car company Kia, owned by Hyundai Motor Co., disparagingly lists a transgendered person as a "freak of nature."

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White , Cherry Hill, MI
KIA has always been homophobes; they continue to promote gay stereotypes as "humorous". Just recently on their latest campaign, they depicted a local KIA car dealer saying the customer was too close to his face and it was making him uncomfortable. Yes, I understand that both gays and straights feel uncomfortable when someone gets in front of someone's face. But then why must they insist on using two men?

Joe Ambrosio , San Jose, CA
KIA better get with the American standards of good taste if they want to sell their cars here. It's unbelievable that they would attempt this ad in the United States.

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Toy Boy
Company: Hyundai Kia Automotive Group
Brand: Hyundai
Country: Sweden
Region: Europe
Year: 2001, 2000, 1999

AdRespect Score:

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