WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: San Francisco AIDS Foundation
    View Company Scorecard / Contact Company
Brand: LGBTQ health awareness
Ad Title: No Regrets - Billie Holiday
Business Category: Health Organizations
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: SFAF in-house
Year: 1996
Target: Gays
Company: San Francisco AIDS Foundation
    View Company Scorecard / Contact Company
Brand: LGBTQ health awareness
Ad Title: No Regrets - Billie Holiday
Business Category: Health Organizations
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: SFAF in-house
Year: 1996
Target: Gays
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To the Billie Holiday tune, "No Regrets," a camera wanders around an apartment after (or in middle of) a date between two men.

Holiday sings, "As somebody new looks good to you, no regrets..." the camera swoops past a small dinner table with a lit candle, two Chinese food containers, and a bottle of wine. Then past a bunch of clothes thrown on the floor, including a sneaker in the aquarium (the poor fish!).

"A male voiceover says, "As much fun taking as we had taking things off, what made the night unforgettable -- and not regrettable -- was what he put on." The camera then passes a jockstrap on the floor as an opened condom packet is thrown onto the night stand.

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